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Ignasi Calvo

Ignasi Calvo working on his laptop in a bright shared office

Custom software development

Tell me what you need See how I work
Ignasi Calvo wearing a helmet and motorcycle gear on a mountain pass in the mist

Photo by Jake Baggaley

Adventure travel design and operations

Let’s talk about your adventure See projects

Solutions on Request · Custom software

I turn business problems into software that works

I help you solve complex processes, automate repetitive tasks and build the digital tools your company needs. I understand the problem, design the solution, develop it and put it into production.

Less complexity. More solutions that work.

Tell me what you need to solve See how I work
Screen of a code editor showing the folder tree of a web project and source code highlighted in colour

The journey

From problem to solution

  1. 01

    Your business problem

    The starting point.

  2. 02

    Solution design

    The right one, not the most complex.

  3. 03

    Development

    With AI and collaborators when it adds value.

  4. 04

    Solution in production

    Up and running, ready to evolve.

You don't need to know what technology you need. Just what problem you want to solve.

You don't need a finished specification, or to know whether what you're after is an application, an integration or an automation. Tell me what's holding you back: which process eats up time, what information gets lost, which task repeats every week. I'll take care of the rest, with the technology the problem calls for, not the other way round.

You know your business. I design the software it needs.

Problems I solve

Recognisable needs, not a catalogue of technologies.

Custom software

Internal tools, web applications, management dashboards and client portals that adapt to the way your business works.

Integrations and automation

I connect applications, sync data and automate the manual tasks that keep repeating.

Evolving existing software

I improve, modernise and extend the applications you already use: new features, bugs fixed and systems up to date.

How I work

Four clear phases, with one person responsible for making sure the result is what was agreed.

  1. 01

    Understand

    I analyse the problem, the business context and the result you need to achieve.

  2. 02

    Design

    I define the solution, the scope, the priorities and the technical architecture.

  3. 03

    Build

    I develop with the right technologies, relying on AI and other professionals when it makes sense.

  4. 04

    Deliver and evolve

    I check that it meets what was agreed, put it into production and, if needed, carry on with its maintenance.

I can lead the whole project: building it myself or coordinating other professionals so that it is built as it was designed.

Why work with me

Technical experience. Business vision. Practical solutions.

building for the web
1997
as an independent freelancer
2007
websites built
~700
digital projects
20+
I understand the problem before writing code

Context and outcome first; technology second.

Proportionate solutions

No more infrastructure than needed, and no shortcuts you pay for later.

Experience, product judgement and AI

AI speeds up the work; the decisions are still mine.

I coordinate the process

I lead the delivery and work with specialists when needed.

Maintainable software

Software your business can sustain and grow over time.

Technical skills

  • PHP & Laravel
  • AI application development
  • LLM and AI API integration
  • WordPress & custom development
  • Filament & Livewire
  • JavaScript & Vue.js
  • REST APIs & service architecture
  • MySQL & database design
  • Process automation
  • ERP and CRM integration
  • Tailwind CSS & frontend development
  • Docker, Linux & deployments

Projects and products

I have created and built products and businesses of my own. That is why I understand the people who run a company, not just the people who write code.

Software doesn’t end at launch

Good software evolves with the business: new features arrive, processes change and data grows. When it makes sense, I stay by your side to improve and adapt the tool. Ongoing work is agreed for each project, with no off-the-shelf commitments.

A single point of contact who already knows the system and its technical decisions.

Got a problem that software could solve?

We analyse the problem and work out which solution makes sense.

Email LinkedIn

Do you run adventure trips? See my travel work

Portrait of Ignasi Calvo, smiling, wearing glasses and a dark sweater in a bright office

Barcelona · Poblenou

About me

I have worked in web design and development since 1997, and as a freelancer since 2007. Over 20 years of experience and around 700 websites built, most of them with WordPress.

Lifetime Media is my development brand: WordPress for content and Laravel for custom systems, with PHP as the foundation. From there I understand the problem, design the solution and take it to production, building it myself or coordinating other professionals.

I always start by understanding the business, and not only from the outside: I have created and run my own, from a SaaS like HubTravel to adventure travel agencies. That is why, when we talk about your project, we talk about real processes, priorities and budgets.

I was born in Barcelona in 1982 and live in Poblenou, very close to 22@.

My philosophy: innovation and tradition, hand in hand.

Route design · Product · Logistics · On-site coordination

I design and run adventure trips

Since 2013 I have been creating routes, products and operations for motorcycle, 4×4 and expedition trips: from the initial design to coordination on the ground.

Let’s talk about your adventure See projects
designing and running trips ever since
2013
of experience on group trips
100,000+ km
tarmac, off-road and remote destinations
Motorcycle · 4×4 · Expeditions
real experience in very different destinations
Central Asia · Africa · Pyrenees

What I can bring

Four areas where I can join your travel project, together or separately.

Route and product design

I turn a travel idea into a concrete product, with an itinerary, pace and level adapted to each client and vehicle.

See details
  • Route scouting and selection
  • Motorcycle, 4×4 and expedition itineraries
  • Tracks and roadbooks
  • Difficulty levels and client profile

Logistics and operations

Everything that keeps the trip running once the group is on the move, in remote destinations too.

See details
  • Accommodation, vehicles and transfers
  • Local suppliers and support vehicles
  • Group support and coordination
  • Handling incidents on the road

On-site coordination

Already have the route and the product? I join an adventure designed by another company and take on coordination on the ground.

See details
  • Group and daily schedule
  • Liaison with suppliers and support staff
  • Supervision of accommodation and services
  • Decisions and incidents during the operation

Project development

I get involved from the early stage, from the idea to the launch.

See details
  • New products, routes and adventures
  • Operations design
  • Creating travel brands and projects
  • Collaboration with local operators
  • Digital processes and tools for travel

How I work

I can support the whole cycle or join at a specific stage: just the route design, or just the on-site coordination.

  1. Idea
  2. Design
  3. Route
  4. Product
  5. Logistics
  6. Operation
  7. On-site coordination

Ways to work together

Projects

Brands and agencies I have created or run, from the route to the product and the operation.

Ignasi Calvo in a helmet and adventure gear next to his motorcycle on a mountain pass

Barcelona · wherever the operation requires

On the road

Since 2013 I have been designing and running adventure trips by motorcycle, 4×4 and expedition. I combine route design, product, logistics and coordination, both in my own projects and with other teams. I work from Barcelona and travel wherever the operation requires.

Read more

That experience on the ground, combined with technology and digital product, lets me see a trip from every angle: the terrain, the product, the business and the tools that make it possible.

View LinkedIn profile

Have an adventure to develop?

Designing a route, developing a product or strengthening an on-site operation: let’s talk.

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